How to Record a Video for Sales

• More engagement

  There’s no denying that video is the most engaging form of content. And you’d agree that cold-calling and other outreach methods are not necessarily appealing. Those methods don’t ensure high level engagement.

  Sales videos, on the other hand, are an excellent way to spice up your outreach or prospecting game because of high engagement chances.

  Imagine receiving a PowerPoint presentation, PDF, or a book-length email message; the chances of you opening them are quite low. Humans are visual creatures and engage better in visual communication, which is why a sales rep talking in a video is more likely to grab and retain attention.

• Human element

  What do conventional outreach or marketing methods lack? That’s right—the human element. When you reach out to a prospect through an email or presentation, you completely detach yourself from the process. This makes the conventional methods impersonal.

  According to human nature, we like to know who we are talking to. What works even better is making your prospect feel that you know them, which can happen through personalized video content.

• Time saving

  Your and your prospect’s time is important. You wouldn’t want to spend hours or days creating a presentation or document and getting nothing in result. It takes less time to make a sales video. Besides, it saves the recipient’s time as well.

• Grab attention

  Video is the most engaging form of content. Prospects are more inclined towards video content than a plain text email, PDF, or presentation.

  Subject lines that contain “video” in them are more likely to get open. Similarly, emails having a video get clicked more than other types of content.

  You can’t expect to achieve a good open rate and click through rate if you fail to grab your recipients’ attention. If you add a video to your email, there’s a high chance that you’ll get a substantial number of clicks.

• Breathe Life into Your Value Prop

  Once you have your prospect’s full attention, you can explain your points better with video than other types of content.

  Whether you want to explain one of the highly valuable features of benefits of your product/service or explain the reasons to reach, communicating through a video facilitates the purpose in a much better way.

  

  Potential customers won’t become actual customers until you don’t convince them that you have substantial value to offer. It’s always effective to “show” than “tell.”

  To convince your prospects, you need to convey your value proposition in the best way, and sales videos trump all other methods.

• Move Your Campaign Towards Close

  The final step is closing the deal with your prospects. Sending reminders via email messages might not work out the best. However, video reminders can keep them interested and push more and more towards closing the deal.

  If your prospects are hesitant about committing to a full version of the product, explain your value proposition and specific features of the prospect’s interest through video.

  

  Whether you want to walk your prospect through the product or explain something, the video simplifies things.

• Webcam Video

  Also known as selfie videos, webcam video is the next big thing to in-person interaction. Webcam videos work great for introductions, building relationships, and email prospecting. A webcam video is simply a video recording of the sales rep speaking looking into the camera.

  It can be sent embedded in an email to let your prospects know you better than through a cold-hard message in the form of text. With webcam videos, relationships can be kickstarted early.

  Because of your face and voice in the video, there’s a better chance to grab and retain the attention of your prospect.

• Screen Share Video

  Great for product walkthroughs, explanations, and email prospecting, a screen share video is great to show and tell. It works best to explain something to your prospects or team members.

  One use case of screen share video is to show reasons for your outreach. For example, a salesperson uses screen share as part of video outreach while reviewing a prospects’ LinkedIn profile, explaining why they are ideal buyers.

  Screen share videos are used by sales reps to record demo videos of the product’s feature to show it to prospects. Embedding webcam to a screen share video is effective when delivering complex information—while keeping things personal.

• Marketing Personalized Video

  A marketing personalized video helps drive leads and engagement at scale.

  Personalized video content may include information specific to a prospect, like his/her name. The most common practice sales representatives perform in a marketing personalized video is adding the prospect’s name or headshot into pre-recorded video as the video’s thumbnail.

  The moment prospects see their name or headshot as a video’s thumbnail, curiosity arises in them. That results in a video that feels like it’s recorded just for the recipient, which leads to a higher conversion rate.

  Marketing personalized videos let salespersons conduct personalized outreach. All it needs is a video platform and a marketing team to develop ideas that can personalize the video.

• Video Playlist

  A video playlist is literally a video playlist. It comes in handy for saving time and making pre-recorded videos feel personal.

  Salespersons can add pre-recorded marketing videos to a playlist and use them while reaching out to prospects. It’s not necessary to record a fresh video to give a personalized touch to a video. Pre-recorded videos can also be personalized by providing personalized introductions to pre-recorded marketing videos.

• One of the sales reps start using sales videos to achieve exceptional results, and others do the same. This is called bottom-up.

• The second way is that the top management identifies sales videos’ potential and incorporates it into the sales funnel. This is called the top-down approach.

Sales videos in the email offer a 3x higher response rate than simple emails: the numbers say it all! It’s high time that you equip your sales team with a video platform to start making sales videos.

• Screen recording

  Most of the sales videos include screen recording for product walkthroughs, explanations, introductions, and more. Having a video platform like DemoAir allows for high-quality screen recording. You can record a single tab or entire Windows.

• Trim video

  You won’t need to send the entire recording because it might have some unnecessary things as part of it. Trim video is an essential feature to have in a video platform.

• Video sharing

  Being able to share video right from within the platform saves a lot of time. DemoAir lets you share video on a range of platforms effortlessly.

• Auto-saved to Google Drive

  Recorded videos on DemoAir are automatically saved to your Google Drive, which saves your time. You can keep videos stored for later use.